about us

our history
 

Joan Emby started designing  dresses as a teenager in Ireland, and by her late teens had established her own label “She” which was sold in England and Ireland.
 

After moving to South Africa in the early 70’s, Joan founded “gladrags”. gladrags quickly became a well known and much loved brand specialising in daytime and evening wear for women. The business quickly grew and Joan’s husband Peter joined the business to help manage the manufacturing needed to allow the business to grow. The formula of designing, manufacturing and retailing delivered full creative control over the product and established a recipe for success.
 

when Gladrags was sold.  the new owners tried desperately to understand what it was that made the gladrags brand special but were unable to put their finger on the “gladrags recipe”. Customers too were often delighted with a gladrags dress, but were unable to pinpoint exactly what it was that made a dress special. They just knew the dress made them look and feel great, but there was something “intangible” about the dress that made them look great. So the inspiration for the intangible brand was born….
 

After moving Perth, Western Australia in 1988. Joan and Peter founded intangible. intangible is a leading brand in Australia and one of a small number of Australian companies who design, manufacture and retail. Dresses are designed and manufactured in Western Australia, employing a number of skilled West Australians.
 

With full creative, manufacturing and retail control, intangible consistently delivers products that are original, high quality and allows them to lay claim  to “trust us you’ll look amazing”
 

our philosophy

Fashion that looks great in a high-end fashion magazine or on a catwalk more often looks disappointing on anyone other than a catwalk model. Most labels can only produce garments for perfect bodies. Their dresses for smaller, taller and larger bodies end up looking odd and out of proportion. They simply lack the skills required to design for real bodies.

. Intangible do not claim to be cutting for catwalk sized bodies – their claim is that they cut for real bodies ” and endeavour to flatter that body to the its full potential

The skill and flair that has been accumulated  and refined over the years  results in a indefinable style and fit  synonymous with the Intangible label 

A  extensive size range (6 -22) ensure that petite or volumptuous there will be an intangible style that will make you look amazing
 

Check out our testimonials for some interesting  comments from happy clients

Our sales consultants are trained extensively to provide expert advice what will best suit you and on how to make you look amazing. We regularly receive feedback from customers who are simply delighted with our product and the advice they have received [see customer testimonials]

intangible is recognised for stunning design, outstanding fit for all body types, superior quality and excellent service.

So when we say, “trust us, you”ll look amazing” we really mean it.